Monday, September 13, 2010

Drama lacking at MTV's Video Music Awards


At the 2010 MTV Video Music Awards, it was time to let the past be past, and let tasteless prices show be vague prices shows. Sunday's ceremony in Los Angeles offered a handful of trophies that felt less relevant than ever, viewers held their breath for a potential act of contrition from Kanye West.West, who infamously interrupted a speech by Taylor Swift at last year's VMAs, was scheduled to unveil a new song at the end of the program.
Swift premiered a new song of her own earlier in the night, the lyrics clearly directed against the rapper. "Thirty-two is still growing up," the country-pop princess squeaked, wearing her most serious face. "Who you are is not what you did. You're still an innocent."
So all is forgiven? All cool? For the awards, then. Lady Gaga has led to award nominations with 13 and took home a lot, including Video of the Year, Best Pop Video and Best Female Video. When she accepted the latter wearing an Alexander McQueen dress and a Mohawk of feathers, it was hard to say whether she was being verklempt or just talk as much fun as she dresses.
Eminem took home awards for Best Male Video and Best Hip-Hop Video, while 30 Seconds to Mars won for Best Rock Video.
But who cares anyway? The draw of the VMAs is crazy frisson have pop's A-list all squished in one auditorium and hope they fight. Or make them. Or both.
But there was some smooching or warring Sunday, despite some nudging from the host. "I would urge everyone to be on their worst behavior," comedian Chelsea Handler gave up on his introductory monologue, a string of flat punch lines, felt a few degrees below crass. Sample Zinger: "It is time to recognize the big black elephant in the room. Where's Kanye?" Ugh.
The performances were a smidge more interesting. British newbie Florence Machine gave a convincing performance by indie single "Dog days are over." Rap rookie Drake and R & B queen Mary J. Blige 's version of "Fancy" false a long duet from rapper BoB and Paramore singer Hayley Williams.
And of course there were Bieber. The 16-year-olds (first name Justin) performed outside the Nokia Theatre, capping off a pop-locking performance with. . . a drum solo. As he flailed away inexplicably to a silver drum, a drumstick went flying from his hands.

But he didn't go home empty-handed: He won the viewers' choice award for Best New Artist. 

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